The Media Handbook
By:Helen E. Katz
Published on 2007 by Lawrence Erlbaum Assoc Incorporated
Written as an introduction to the media planning and buying process, this handbook should help the college student gain a clearer understanding of the media and how it fits into the overall marketing process. It should also be useful for those working in the advertising or media industries.
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Book ID of The Media Handbook's Books is J-2un6ihfiAC, Book which was written byHelen E. Katzhave ETAG "9i3V7IY+7lE"
Book which was published by Lawrence Erlbaum Assoc Incorporated since 2007 have ISBNs, ISBN 13 Code is 9780805857184 and ISBN 10 Code is 0805857184
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Book which have "189 Pages" is Printed at BOOK under CategoryLanguage Arts and Disciplines
This Book was rated by 2 Raters and have average rate at "3.0"
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